1. Information we collect
1.1 The information we learn from customers helps us personalise and continually improve your shopping experience at the website.
1.2 We use the information to:
1.2.1 process orders;
1.2.2 deliver products and services;
1.2.3 process payments;
1.2.4 communicate with you about orders, products, services and promotional offers;
1.2.5 update our records and generally maintain your accounts with us;
1.2.6 display content such as wish lists and customer reviews;
1.2.7 recommend merchandise and services that might be of interest to you; and
1.2.8 to improve our store and platform, prevent or detect fraud or abuses of our website.
1.3 We collect the following types of information:
1.3.1 Information You Give UsWe receive and store any information you enter on the website or give us in any other way. You can choose not to provide certain information but then you might not be able to take advantage of many of our features. We use the information that you provide for such purposes as responding to your requests, customising future shopping for you, improving our store, and communicating with you.
1.3.2 Automatic Information We receive and store certain types of information whenever you interact with us. For example, like many websites, we use "cookies" and we obtain certain types of information when your web browser accesses the website or advertisements and other content served by or on behalf of the website on other websites.
1.3.3 E-mail CommunicationsTo help us make e-mails more useful and interesting, we often receive a confirmation when you open e-mail from the website if your computer supports such capabilities.
1.3.4 Information from Other SourcesWe might receive information about you from other sources and add it to our account information.
2.1 Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser to enable our systems to recognise your browser and to provide features.
2.2.1 operate online ordering mechanisms (cookies are required to browse, apply and purchase);
2.2.2 greet you personally and speed up your log-in when you come back to the website and to remember your previous orders;
2.2.3 help analyse web traffic to enable us to improve your experience; and
2.2.4 ensure the security and authenticity of Registered Users.
2.3 You may set up your web browser to notify you of cookie placement requests or decline cookies completely (although declining them may prevent you from being able to use the website property or at all).
2.4 We may access cookies stored on your computer when you visit the website in future or when you open an email from us. We are able to do this by including web beacons (also known as clear GIFS or web bugs) in our emails and on the website. Our web beacons do not store additional information on your computer but, by communicating with our cookies on your computer, they can tell us when you have opened emails from us and what pages you look at.
2.5 We may also use third party web analytics services (for example Google Analytics) to help us to analyse how users use the website. The service provider may be based outside the UK but your information will only be used for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. The service provider may also transfer this information to third parties where required to do so by law, or where such third party provides the information on the service provider's behalf. The service provider will not associate your IP address with any other data held by them.
2.6 If you have Adobe Flash installed on your computer (most computers do) and you use our audio or video players, the web analytics service may try to store some additional data on your computer. This data is known as a Local Shared Object or Flash cookie. This helps us to analyse the popularity of our media files. We can count the total number of times each file is played, how many people watch videos right to the end and how many people give up half way through. Adobe's website explains how to control Flash cookies on your computer.
2.7 If you want to delete any cookies or web beacons that are already on your computer or stop future cookies or web beacons, please refer to the instructions for your file management software or look at www.AboutCookies.org. Please remember that cookies are required to browse, add to basket and checkout on the website.
3. Who we share information with
3.1 We will not sell, distribute or lease your personal information to third parties other than any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006, unless we have your permission (for example for carefully selected third parties to contact you) or are required by law.
3.2 We may disclose your information to third parties:
3.2.1 to process and fulfil your order;
3.2.2 to provide services you request;
3.2.3 for internal business analysis purposes;
3.2.4 if we, or any of our company group is bought, sold or restructured;
3.2.5 in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;
3.2.7 if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms and Conditions and other agreement(s); or to protect our rights, property or safety or of our customers or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
3.3 We may provide information to third parties at an aggregated statistical level about our customers, sales, traffic patterns and related site information to third parties, but this information will not identify individuals.
3.4 Other than as set out in this paragraph 3, you will receive notice when information about you might go to third parties and you will have an opportunity to choose not to share the information.
4. Storage of Data
We will not store your personal information for any longer than necessary, however we may be obliged by law to store your communications and personal information including activity logs and we may need to disclose details of these to government or authorised officials upon request. Like many websites, we use log files to monitor the effectiveness of our online marketing programmes.
5. Access Rights
You have a right to access the personal information that is held about you. To obtain a copy of the personal information we hold about you, please write to us at the following address enclosing your postal details and a cheque for £10, which we are entitled by law to charge, payable to MedilinkWM Limited:
Data Protection DepartmentAlvolution.co.uk4 Greenfield CrescentEdgbastonBirminghamB15 3BE.
7. Notification of Changes to This Policy
8. Notices and Revisions
8.1 If you have any concern about the website's privacy, please e-mail us and we will try to resolve the issue for you.